News Channels

Ptv News Live

Ptv News Live: PTV News live is a Pakistani 24-hour basic cable and satellite television news channel

by Pakistan Television Corporation. It provides news in English and Urdu to the Pakistan  community

worldwide. It also provides News in Arabic, Sindhi, Pashto, Kashmiri, and various other regional

languages.

What is a Ptv News Live?

So Pakistan entered into Television Broadcasting age with a small pilot TV Station established at Lahore

from where transmission was first beamed in Black & White with effect from 26 November 1964.

Certainly Television centres were established in Karachi and Rawalpindi/Islamabad in 1967 and in

Peshawar and Quetta in 1974.

While introducing the sophisticated branch of the electronic media in the country, the broad

perspective kept in mind was to inform and educate the people through wholesome

entertainment and to inculcate in them a greater awareness of their own history, heritage,

current problems and development as well as knowledge of the world at large.

A Board of Directors appointed by the Government of Pakistan manages its affairs. The Managing

Director of the Corporation, duly appointed by the Government of Pakistan and approved by

the Board of Directors, is the Administrative and Executive Head of the Corporation. He is

the competent authority to implement rules for the Corporation and its employees.

When PTV came into existence in 1964, there was a staff of 30 employees,  which has now risen

to more than 6000 persons at all Units of the Corporation. The employees of  PTV divided into

09 groups and every group has a separate pay scale.

About Us Ptv News Live

So Pakistan Television Corporation Limited (PTV) a public limited company. All its shares are held

by Government of Pakistan. However the decision to establish a general purpose television service with the

participation of private capital and under the general supervision of the Government of Pakistan

(GOP) was taken in October 1963. Certainly the diligence of PTV and sustained efforts has resulted

in better and creative programming with significant changes in presentation style. However the promotion

of programmes has been totally been revamped in lieu of improved re-packaging and tailor made

programming along with energized marketing strategy.

So PTV endeavor for initiative has surfaced with a number of milestones of particular significance.

Certainly Deserving special mention here are the daily programs of Tilawat & Tarjuma of the Holy Quran;

programmes highlighting the cause of Kashmir; PTV World, a new satellite channel was launched

in the face of tough international competition.

The objective of providing a homely atmosphere to family viewers has been well achieved.

The audience driven programmes have given PTV a new look and dramatically changed the

views about PTV. PTV has surged ahead of its competitors and as such PTV-2 has been turned

into a viable project. Generation of more than Rs 56 million within a span of five months of the

implementation of the new idea speaks of this unparalleled achievement.

Technical improvement of PTV

So it is evident from the change in screen presentation. So the public

has greatly appreciated this cosmetic transformation not only in programmes but also in

News & Current Affairs. Recent usage of Computer Technology to facilitate the generation of

virtual sets is a significant landmark in the history of PTV.

However on the other hand active participatory programmes have supplemented the authenticity

of Current Affairs programmes and generated a lot of public interest. Live Open Forum. So PTV has

taken a lead over its contemporaries by introducing Audio-Text and Tele-text services in the region.

However the live cricket and hockey quizzes and the recently held PTV Awards are few examples of

mass public participation through Audio text. Availability of on-line Flight Information, live surge and

fall of stock exchanges, news updates etc. on normal home TV sets are few references

of Teletext application.

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